888poker has released their new TV campaign “Ready To Play” featuring a soundtrack by electronic music king, Madeon . Madeon has toured with Lady Gaga and was listed 54 out of 100 in DJ Mag's Top 100 DJs in 2012. The energy level of his music is something that 888 admires and endeavours to replicate in the current marketing campaign.
The main TV advertisement, featuring Madeon's chart topping record, “Finale”, highlights all of the ways to play on 888 from a variety of devices. The energy and excitement of Madeon's FINALE is the perfect synopsis of the 888poker journey so far and a prelude to even more big promotions. For starters, during Madeon's current global tour, 888 will be running promotions that allow players the opportunity to see him live. The campaign will be run in several of 888poker's major markets, including the UK and Spain.