888poker is partnering with The Professional Fighters League (PFL) for the Europe Championship to be held in Dublin, Ireland, on the 8th of December.
The fastest-growing and most innovative sports league is now joining forces with one of the industry's most innovative online poker platforms!
888poker’s branding will adorn the PFL SmartCage during the PFL Europe Championship, and more branding and promotional material will appear on the PFL channels in the lead-up to and throughout this highly-anticipated event.
Rising combat sports superstar Simeon Powell will headline The PFL Europe Championship on the 8th of December. He will go head-to-head with Jakob Nedoh in the Light Heavyweight Championship.
The star-studded card also features undefeated Dakota Ditcheva facing off against Valentina Scatizzi in the Women’s Flyweight Championship.
- 888poker plans to host cool activities with the PFL fighters that will connect with poker and MMA fans. In fact, our most recent online series is the Knockout Games where players get bounties when they knock each other out on the virtual – not real - the canvas!
888poker and the PFL – A Match Made in Heaven!
The PFL is the #1 fastest-growing company in MMA and the #2 MMA company worldwide. PFL is the only league in MMA with a sports-season format. Individual fighters compete in a regular season, followed by playoffs and yearly championship matchup.
So, the PFL is a “win and advance” meritocracy – similar to all other major sports. Like poker, you’re only as good as your last win, and 888poker has proven to be a winner in the industry.
- We lead the way in poker technology and innovation as 888poker strives to deliver the best in entertainment for our players.
- Similarly, the PFL stands heads and shoulders above the competition with its proprietary PFL SmartCage powering real-time betting and next-gen viewing experience.
Amit Berkovich, VP Head of Poker and MD ROW, 888 William Hill, said this about the partnership:
"We are delighted to announce our exciting new partnership with the Professional Fighters League. At the heart of this collaboration is our shared passion for entertainment and commitment to providing first-class experiences in our respective spaces.
“With the PFL’s position in the world of mixed martial arts, together with 888poker’s award-winning gaming platform, this sponsorship deal presents a unique opportunity to reach more diverse audiences.
“We look forward to the journey that lies ahead and to the innovative projects we will build together."
James Frewin, SVP International of PFL had this to say about the collaboration:
"The Professional Fighters League (PFL) is delighted to announce our collaboration with 888Poker, coinciding with the PFL Europe Championship," he expressed.
"This partnership with a dynamic brand like 888Poker represents an exciting venture, particularly given the strong synergies between the poker community and the mixed martial arts world. The distinctive seasonal format of PFL is set to captivate poker players and enthusiasts globally, as they are accustomed to league and tournament structures that foster engaging narratives and dramatic spectacles."
About the Professional Fighters League
Professional Fighters League (PFL) is the #1 fastest-growing sports league and the #2 MMA company worldwide. PFL offers viewers the most innovative viewing experience in sports and PFL is the only league in MMA with the sports-season format.
PFL has four global live fight franchises:
- PFL League Season
- PFL Challenger Series
- PFL PPV SUPER FIGHTS
- PFL International Regional Leagues
PFL was founded in 2018 and is backed by major blue-chip investors including SRJ, Ares, Knighthead, Luxor Capital, Waverley Capital, Elysian Park Ventures, and numerous NBA, MLB, NHL, and MLS team owners.
MMA is the growth sport of this decade, with 650 million fans worldwide, the youngest audience demographic of any sport, and true global revenue streams.